Search Engine Rankings and how to improve them
Find out Your Search Engine Rankings
Before embarking on a Search Engine Optimisation programme, it would be beneficial to know exactly where your site lies in the major search engines. The reason? If your site is ranked No.1 in Google for the keyphrase ‘Gerbil Food’ and your site, www.gerbil-food.com, is not selling any gerbil food then it’s certain that it’s a targeted content issue. We’ll help you with this, of course, but first you should check out our How It Should be Done page.
To get your site rankings, follow this link and note that, as web users rarely get past the first two pages of a returned search on a search engine, the results are limited to the first 50.
If your site is struggling to reach the top of any of the featured search engines on any of your chosen search phrase – contact us.
Improve Your Search Engine Rankings
Where do we start? Research and analysis - ensuring that the search engine spiders can see every single word of content within your site. That means overcoming javascript, image based navigation and erroneous coding.
Then we optimise; titles, headers, content, site maps, alt tags, meta tags. We instigate a backlink campaign and perform internet PR if we have to. But, towards what keyphrases do we optimise?
Try to put yourself into the mindset of the potential customer and the keyphrases he/she would enter into the search engine search box.
Do this 20 times. Give us your 20 keyphrases and we will do the rest.
By the way, we can also help in derivation of your preferred keyphrases.
Webrouser is continually undertaking research into search engine performance.
